To Stage or Not to Stage?

To Stage or Not to Stage?

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The flip is over. The renovations are all complete but now comes the next Selling It. Even the most stylish homes upgraded with the finest materials can have trouble selling if they have no appeal or character presented to potential buyers. This is the purpose of good staging.

Staging a home for sale is not a new concept, but it is a practice that has gained steam with our more challenging market. I see many home sellers confuse staging with decorating and consequently resisting the process and the recommendations of the staging professional. But the reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your property into a place that potential buyers can easily picture as their home.

Staging has been proven by the experts to aid in quicker sales.   In 2015, they polled over 2300 realtors in the United stated about staging.   95% percent of buyer’s agents agree that staging makes a difference in selling a home and 81% percent of buyers agreed that it helped them to visualize a property as their home. They further agreed that it raised the dollar value of the home by 11 to 20%.

Let the property speak to buyers.

The goal of staging is to make a house speak to everyone else, in a compelling and positive way.  Buyers tend to label the homes they see, as do agents. So, you can either be the “house with the beautiful arched doorways” or the “the empty house that echoes when you speak.” Both evoke emotional reactions, but unless the buyer is one with a vivid imagination, you will be far better served by eliminating the emptiness.  The warm. Cozy feeling buyers get when entering a staged house will encourage them to envision the house as a home and potentially their home.

Make no mistake — professional staging can be costly but the plus side is that it gives the home character and thereby appeals to more potential buyers.

Here are a few suggestions, in case you choose or want to do the staging yourself

Use Color Creatively-Color can be incorporated in many ways, so don’t be afraid to use it creatively. From unique pieces of art to decorative pillows, a pop of color can really catch a buyer’s eye.

Less Is More-Too much furniture is one of the biggest mistakes homeowners make. Consider arranging a few core pieces in your space and see the difference.

Float Furniture-Pull furniture away from the walls to create groups within a room and to help with the traffic flow in and through space.

Mix It Up-Shake up the room’s style and attitude by periodically moving furniture around and incorporating old accessories into your design in a new way.

Let Light In-Letting outside light in can brighten the space and make the room feel larger.  Most homes are improperly lit. Aim for 100 watts every 50 square feet in layers of ambient, task and accent lighting.

Your Art -Displaying art in traditional ways — in a circle at the same height around the room — can make it invisible. Leave the stereotype behind and display art in surprising ways.   While art can be subjective, it gives character to every room while also breaking up the huge empty walls.

Accessorize with Threes-Odd-numbered groups of accessories, especially threes, tend to be more eye appealing.

Bring the Outdoors In-Head outside and grab some greenery from your yard to bring a fresh look indoors.

Make an Entrance-Creating a warm entrance to your home is welcoming to your guests

Staging for the holiday season that is before creates its own special problems.   The less is more rule does definitely apply.  Try to remember that one man’s special light display is another man’s gaudy.  Too much of a good thing can be just as big a turn to potential buyers as none at all.

Some simple rules apply

No religious attributes – Religion is personal.  Every person beliefs will vary so it best to avoid religious displays of any kind.

Go light on the lights- Lights that accentuate the lovely landscaping or the fir trees outside are a plus.  Highlighting the homes architectural benefits is also a definite positive. Simple colors usually white or one color is best.

Decorate the mantle- Over eighty percent of professionals agree that lighting the fireplace and decorating the mantel brings positive results with potential buyers.   Nothing appeals to a buyer faster than the warmth of the hearth.   Decorating the mantle with bows of evergreen and candle or ornaments and bows helps them to envision family and home.

Evergreen trees- While real trees need extra care during the holidays they can also fill a house with smells that make us relate to the season, created that warm fuzzy feeling we relate to home.  Keep the color palette traditional and coordinated with the color of the home.

Simple touches- Decorating the table with candle centerpieces and holiday dishes entices buyers by giving the sense of family and home.   A spring of Mistletoe in an arched doorway will emphasize the architecture as well as spreading cheer.

So let the staging begin!



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